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But, perhaps, you will tell me that the external beauty of the world has almost entirely passed away from us, that the artist dwells no longer in the midst of the lovely surroundings which, in ages past, were the natural inheritance of every one, and that art is very difficult in this unlovely town of ours, where, as you go to your work in the morning, or return from it at eventide, you have to pass through street after street of the most foolish and stupid architecture that the world has ever seen; architecture, where every lovely Greek form is desecrated and defiled, and every lovely Gothic form defiled and desecrated, reducing three-fourths of the London houses to being, merely, like square boxes of the vilest proportions, as gaunt as they are grimy, and as poor as they are pretentious - the hall door always of the wrong colour, and the windows of the wrong size, and where, even when wearied of the houses you turn to contemplate the street itself, you have nothing to look at but chimney-pot hats, men with sandwich boards, vermilion letter-boxes, and do that even at the risk of being run over by an emerald-green omnibus.
Is not art difficult, you will say to me, in such surroundings as these? Of course it is difficult, but then art was never easy; you yourselves would not wish it to be easy; and, besides, nothing is worth doing except what the world says is impossible.
And what, I think, you should do is to realise completely your age in order completely to abstract yourself from it ...
Nothing, indeed, is more dangerous to the young artist than any conception of ideal beauty: he is constantly led by it either into weak prettiness or lifeless abstraction: whereas to touch the ideal at all you must not strip it of vitality. You must find it in life and re-create it in art.
We should not be content to have the salesman stand between us - the salesman who knows nothing of what he is selling save that he is charging a great deal too much for it. And watching the workman will teach that most important lesson - the nobility of all rational workmanship.
Popularity is the crown of laurel which the world puts on bad art. Whatever is popular is wrong.